Celebrity
Sylvester Stallone
Single-handedly launched Panerai's modern era.
- Known for
- Actor & action icon
- The watch
- Panerai Luminor
The story
Shopping in Rome in 1995, Stallone bought a chunky Luminor for the film Daylight, then ordered engraved 'Slytech' editions for friends — including Arnold Schwarzenegger. The exposure transformed Panerai from a tiny military supplier into a cult luxury brand; Richemont acquired it two years later. In 2024 he auctioned part of his collection, including Patek Philippe's Grandmaster Chime, one of the most complicated watches ever made.
Facts
- His Grandmaster Chime sold at Sotheby's for more than $5 million.
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