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Watch ID

Brand

Cartier

The jeweler that shaped the shaped watch.

Country
France
Founded
1847
Tier
Luxury

About Cartier

Cartier is a jeweler first, and it defined the non-round dress watch. The 1904 Santos was among the first purpose-built wristwatches, and the 1917 Tank remains one of the most recognizable designs ever made. Cartier's strength is form: Roman numerals, a rail-track minute ring, and a blued-steel or sapphire cabochon crown.

Signature models

The references that define the house — and the ones you are most likely to meet.

  • Tank (Louis, Must, Française, Américaine)
  • Santos
  • Ballon Bleu
  • Panthère
  • Pasha

What to look for

Details worth checking before you trust a dial. None of them certify authenticity on their own.

  • A 'secret signature' — the word 'Cartier' hidden inside a Roman numeral, usually the X at 10 o'clock
  • A sapphire or spinel cabochon set in the crown
  • Cleanly printed rail-track chapter ring and correct Roman numeral proportions
  • A serial and reference engraved on the caseback

Facts

  • The Tank was inspired by the top-view silhouette of a WWI Renault tank.
  • Louis Cartier made the Santos in 1904 for aviator Alberto Santos-Dumont, who wanted to check the time in flight.

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