Brand
Cartier
The jeweler that shaped the shaped watch.
- Country
- France
- Founded
- 1847
- Tier
- Luxury
About Cartier
Cartier is a jeweler first, and it defined the non-round dress watch. The 1904 Santos was among the first purpose-built wristwatches, and the 1917 Tank remains one of the most recognizable designs ever made. Cartier's strength is form: Roman numerals, a rail-track minute ring, and a blued-steel or sapphire cabochon crown.
Signature models
The references that define the house — and the ones you are most likely to meet.
- Tank (Louis, Must, Française, Américaine)
- Santos
- Ballon Bleu
- Panthère
- Pasha
What to look for
Details worth checking before you trust a dial. None of them certify authenticity on their own.
- A 'secret signature' — the word 'Cartier' hidden inside a Roman numeral, usually the X at 10 o'clock
- A sapphire or spinel cabochon set in the crown
- Cleanly printed rail-track chapter ring and correct Roman numeral proportions
- A serial and reference engraved on the caseback
Facts
- The Tank was inspired by the top-view silhouette of a WWI Renault tank.
- Louis Cartier made the Santos in 1904 for aviator Alberto Santos-Dumont, who wanted to check the time in flight.
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