Brand
Audemars Piguet
The watch that made steel a luxury material.
- Country
- Switzerland
- Founded
- 1875
- Tier
- Haute Horlogerie
About Audemars Piguet
Audemars Piguet has been family-run in Le Brassus since 1875, and for most of that time it made complicated dress watches in precious metal. Then in 1972 it gambled on the Royal Oak: a steel sports watch designed overnight by Gérald Genta, priced above gold competitors, with an octagonal bezel held by eight visible hexagonal screws and a bracelet integrated into the case. It rewrote what a luxury watch could be.
Signature models
The references that define the house — and the ones you are most likely to meet.
- Royal Oak 'Jumbo' 15202
- Royal Oak Offshore
- Royal Oak Perpetual Calendar
- Code 11.59
- Royal Oak Concept
What to look for
Details worth checking before you trust a dial. None of them certify authenticity on their own.
- A tapisserie dial — a waffle pattern cut on a century-old rose-engine — with perfectly uniform pyramids
- Alternating brushed and polished surfaces on the bracelet, with hand-finished bevels between them
- The eight bezel screws should be aligned identically, secured from the caseback side, not the front
- Screwed-in caseback and the AP hallmark; movement finishing includes Côtes de Genève on the rotor and bridges
Facts
- The Royal Oak was named after a series of Royal Navy warships, themselves named after the oak tree Charles II hid in.
- Its 1972 launch price was roughly ten times that of a steel Rolex Submariner, and it took years to sell the first batch.
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